In the event content, enter the test information in XML format. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Each operator in the group can answer, but only the first reply is taken into account (except in the event of multiple approvals). Content Management. Adobe Campaign is a powerful tool for collecting and processing extremely large amounts of data, including personal information and sensitive data. The following diagram shows the joins between the main business tables of the Adobe Campaign data model with the main fields for each. The following steps should be performed by an Administrator profile and only in design environments. How the best practices are implemented in the. Campaign workflows. To create a data schema, apply the following steps: Open the Adobe Campaign Explorer and select the Administration > Configuration > Data schemas node. The content can also be entered automatically via the capture of XML flow or data aggregated in a database. Use the native email capabilities in Adobe Campaign with your other marketing channels. Despite content being so important, managing it can be difficult. Click Add Sync. Track program objectives,. Secure transaction. Change the label and select the category the offer should belong to. Customer Service. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Select. ). Moreover, quarantines. About Campaign-Target integration; Configuring the Campaign-Target integration; Adding Target dynamic. The integration supports both linked and non-linked tables. To view and dialog with the new recipient table in the Adobe Campaign interface, apply the following steps: Create a new form to edit the content of the new recipient table. PROGRAM EXECUTION (createProcess):. This user guide contains videos and tutorials on the many features and capabilities of Adobe Campaign V8. They make for easy integration of your application with various third-party and business applications. Browse content library. The content of the link is automatically integrated in the XML output document. About content management; Content manager resources and principles; Use case: creating content. Design and send personalized push notifications on mobiles. Delivery indicators are consolidated data points that are computed for reporting purposes. Americas. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Add a 30-day free trial of Adobe Stock. In the Admin Console, click on the Users tab. Activating the Merge functionality. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. To view information related to a profile, click on their name in the profiles list. Creating an email content in Adobe Experience Manager; Creating a Campaign form in Experience Manager; Creating a multilingual email with the Adobe. Developer. By default, approval is assigned to a group of operators. Experience League. When you spend all your time on the operational aspects of an email campaign, like data management and content creation, it can then. Bruce has more than 15 years of experience working with digital marketing disciplines like web analytics , social media, mobile. Template management With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Admin. The content of the link is automatically integrated in the XML output document. They are found in the nms:delivery table. xml file. About content management; Content manager resources and principles; Use case: creating content management; Data. Use features powered by Adobe Sensei AI. Enhanced Push notification service. To perform manual updates, right-click the selected recipient (s) to use the Actions shortcut menu, or use the Actions icon. Topics: Profiles. Enter the label of the block. Define and describe the individual fields included in each object. If necessary, you can assign the approval task to a. Email templates Prefill the HTML content, audience, and delivery parameters to save time creating future marketing activities, and customize. For more on message content management and personalization, refer to this page. Transcript. Adobe Experience Manager Tutorials. Filtering rules can be linked to other types of rules (control, pressure, etc. ETL. With Adobe Campaign v8, cube reports are optimized and bring better scale capabilities than Campaign Classic v7. This accommodates the growing needs of the enterprise from a functional perspective as. Sign in to the Admin Console. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. To process transactional messaging events, the following steps are applied on the execution instance (s): Event collection. It supports: signing and encryption of messages. The Email Page Component forms the basis of all pages. Amplify your marketing campaigns. Content management module. The data concerning profiles is grouped in tabs. Delete a link. Enter a label for it: Web Best Anonymous Offer for instance. Marketing campaign management is the art of orchestrating the entire lifecycle of a campaign, encompassing the planning, execution, monitoring, and evaluation stages. Update the credentials in Microsoft Dynamics 365 to Adobe Campaign Standard app. You might need to perform bulk updates on the quarantine list, for example in case of an ISP outage during which emails are wrongly marked as bounces because they cannot be successfully. This steps also allows you to select the segments to export and specify additional XDM fields to include. You can change the publication folder thanks to the NcmPublishingDir option. Adobe Campaign is a single platform with different applications that combine to create an open and scalable architecture. Choose your region. About content management; Content manager resources and principles; Use case: creating content. To create the report, apply the following steps: Identify the need. Adobe Campaign relies on a relational database containing tables that are linked together. Our agile approach involves integrating our technical. . For example, to select all the persons who are named Isabel Garcia, you can write this code: <condition boolOperator="AND" expr="@firstName='Isabel'"/> <condition expr="@lastName='Garcia'"/>. This document describes some of the best practices around email design resulting in a well-developed email campaign template. Quarantine managementWith Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. This user guide contains videos and tutorials helping you maximize your value from AEM. With the help of Adobe Campaign, you can bring customer data from different systems, devices and channels into a single profile. Adobe Campaign is a workflow management product that creates and delivers mass and personalized marketing campaigns to support email, mobile and. ATM, IVR, Teller, Payments, Case MGMT, Site & Campaign. XPath is a syntax that lets you locate a node in the tree of an XML document. Most of the time, recommendations are configured in the Adobe Target UI, then used or accessed via the. Choose Add API. Check the Enabled box. Content links: this is the native content management mode. Created for: Experienced. Adobe Campaign lets you set up tools to encourage viral marketing. Last update: 2023-07-31. For on-premise installations and hosted/hybrid installations using the legacy Campaign MTA, the Adobe Campaign messaging server applies a single Domain management rule to all domains. Adobe Campaign provides various CRM connectors for linking your Adobe Campaign platform to your third-party systems. Sign in at with your email address and password. Issue. Find out what getting certified can do for you. Here are the implementation stages: To change the background image, select the desired targeting workflow, then click the Properties tab. Create Brand kits to keep logos, colors, and fonts consistent and apply brand guidelines to images in a click. A perfect campaign management tool is one where you can complete all tasks in one dashboard. Click the Email Options tab and click Download Email Report. About Campaign-Target integration; Configuring the Campaign-Target integration; Adding Target dynamic. The offer is available in the platform and its content can be configured. Click the New icon located above the list of data schemas. based on preference data from user reviews. In addition, a Campaign upgrade is required to ensure compatibility. Select Sync users from Microsoft Azure card and click Next. In that specific deployment model, former limitations on cubes do. Other possible actions on a report being edited are detailed in this page. To do this, follow these steps: Open the activity, then click the [Edit configuration] link. Note that you can also use built-in operator groups to start with. Computer Software, 11-50 employees. Content management module. AEM 6. This is why privacy needs to be managed carefully. The Outbound schema must exist in the database and be linked to an FDA database. These marketing resources can be a whitepaper, a data file, a logo, or any other asset related to a campaign. 0 is supported until 3/31/2018 (core) and 3/31/2020 (extended) when used in conjunction with AEM Forms 6. Integrated marketing communications (IMC) is a foundational concept in marketing, and it’s particularly useful for a multichannel marketing strategy. Click the email label to access the Properties tab of the Email Designer. If you are administering campaigns (including landing pages) you may need to do the following: Define segments - You need to define segments and strategies for your targeted content. Argentina Brasil Canada - English Canada - Français Chile. REPORTING. The Details button lets you edit and view it. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Improve time to market and streamline operations so you can quickly make user experience updates and handle. Decision management. Enterprise work management According to the 2020 State of Work report sponsored by Adobe Workfront, companies that consistently. Watch overview Content Management. Adobe Campaign unites your data and gives you the tools to create and customize campaigns that do just that. their team needed a more robust campaign management solution. Streamline and reuse content across devices, with elements like layout, text size, content, navigation, and images that automatically adjust to fit the device your customer prefers. User. The content of this message can be personalized to meet your needs. Check the Email BCC. Learn about. Federated ID and Enterprise ID type users can also be removed using Azure Sync , Google Sync , User Sync tool, or the User Management API. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Harmonising all of your marketing channels is not an impossible task. For a better understanding of Campaign built-in. These reports are available via the various functionalities which they relate to. Transitioned from 15-20 generic campaigns per week to 5. Adobe Campaign operators can coordinate their actions and approve their progress at all stages via. This lets delivery recipients or website visitors share information with their network: from adding a link to their Facebook or Twitter profile to sending a message to a friend. Loan/Policy Origination, Lending, Servicing. Adobe Experience Manager Sites is the industry-leading content management system that empowers any marketer or developer to create high-performance pages across any digital property — from web to mobile to apps. With the Adobe Campaign Standard APIs, you get access to the following functionalities: Profiles. Adobe Campaign offers a wide range of reporting capacities. Adobe Campaign unites your data and gives you the tools to create and customise campaigns that do just that. Faster, more engaging websites. Once your content is created, Adobe Campaign gives you a single place to manage and automate all your email, ads, and campaigns. Create, configure and send your first campaign. Break the link lets you delete, after confirmation, the link and all related parameters. If you are using this connector, you need to adapt your implementation accordingly with the new connector Adobe Analytics Connector. Custom entities. The option is available in the Email Options tab under an event. It provides a content management solution with Adobe Experience Manager. Sensei GenAI. Recycling of events whose linked delivery failed (via an Adobe Campaign workflow) Once all the steps above are carried. Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. Image management Image referencing. It is accessed via the Tools > Generic. Capture and activate rich. Not just. It serves as the point of contact where you may access your customer data and profiles. Campaign Standard APIs are aimed at letting you create integrations for Adobe Campaign Standard and build your own ecosystem by interfacing Adobe Campaign Standard with the panel of technologies that you use. Adobe Campaign v8 comes with a limit on the throughput (TPS) of our API layer. For example, you could have one campaign to build awareness and another to drive renewals. Right-click the list of blocks and select New . Adobe Experience Manager is a combined web content management system and digital asset management system. Protect the pages that might contain personal information such as mirror. Adobe Campaign comes with a set of pre-defined external accounts. Customer Attributes in the People service is part of the Adobe Experience Cloud and provides enterprises a tool to push their customer data to the Experience Cloud platform. Adobe Campaign unites your data and gives you the tools to create and customize campaigns that do just that. Setting up your campaign; Campaign management is made up of various elements: Brands In Adobe Experience Manager (AEM), brands are the top-level unit and form a collection of Campaigns. Content Management. In this way, it is possible to create a delivery action, assign a task to one or more operators to work on content, specify targets, and to approve proofs before starting the delivery. The Outbound schema must exist in the database and be linked to an FDA database. Jennifer D. Content : lets you enter existing content or create content, Update content : lets you modify the subject of the content. Content management module. About marketing campaigns. We are going to create a new package to export the Custom resource (cusResource) filtered with the two custom resources, “Products” and “Orders”. Fig 2. Adobe Campaign Content Manager module is a specific Campaign Classic built-in package that you can install to create recurrent newsletters or website. A Content management activity lets you create and manipulate a content and generate files based on this content. 5 is the foundation for the continuous release approach. It supports Emails, Push, and SMS. Write the JavaScript to determine. Log in to the integration app and navigate to the Settings page. Elements are designated by their name, and attributes are designated by the name preceded by the character “@”. Specify the Identification parameters of the user: its login, password and name. x. With Adobe Experience Platform, let customers drive their own journeys where they receive real-time triggered messages through multiple channels based on their activity, demographics and any other customised data captured in the Unified Customer Profiles. Explore Adobe Campaign capabilities from Cross-channel Marketing to Segmentation and Targeting, our features make powerful campaigns simple. A landing page is an HTML page whose content is available on a Website and which enables users to enter information to be stored in the Adobe Campaign database profile. Once expired, you will need to create a new key pair and update the integration in the. Use the search fields to filter the displayed reports. The list of all documents required for the. For more on this, depending on your Campaign version, refer to these sections: Campaign v7 documentation. Select the Delivery tab. Adobe generative AI is evolving how customers experience your brand. These default groups, and their permissions, are listed in this section. About content management; Content manager resources and principles; Use case: creating content management; Data schemas; Input forms; Formatting; Publication templates; Use a content template; Enrich content; Automate via workflows; Orchestrate marketing campaigns. Fatigue management controls frequency and quantity of messaging to avoid over-solicitation of recipients. With this profile, you can orchestrate campaigns across online channels like email, web, and mobile, as well as offline channels like direct mail and call centers. All groups and messages. This object match with one of the tables created in Adobe Campaign during connector configuration. Next, click Add a delivery outline and create the hierarchy of outlines for the campaign: Right-click the root of the tree and select New > Delivery outlines. However they must comply with certain constraints. Get strategies to build your sender reputation and ensure maximum impact. Starting Campaign v8. The page displayed lets you view the state of the connected instance, i. Open your new email content. Adobe Audience Manager is a data management feature that helps users create unique audience profiles to identify valuable business segments and employ them across digital channels. In the Package exports page, click Create to create a new package. Integration architecture of Data & Insights, Content & Commerce, and Experience Delivery. For a better understanding of Campaign built-in tables and their interaction, refer to. The Adobe Campaign Cloud database relies on Snowflake which contains the functional data (profiles, subscriptions, content, etc. The login and password will be used by the operator to log on to Adobe Campaign. Workflow best practices. Use our natively embedded generative AI co-pilot to amplify expertise and deliver more accurate and personal customer journeys. Select the reconciliation field to use for the deduplication, then click Next. With access to your audience profiles and analytics, you can drive better customer engagement. desc. Save. Install the channel you need, for example the Mobile channel, using the package import wizard (Tools > Advanced > Import package… > Adobe Campaign Package). Click Save to create the offer. Learn about functional. It allows you to send emails, push notifications and SMS using Adobe Campaign Transactional Messaging capabilities. Web Content Management Features Out-of-the-box components Create pages with backward-compatible and flexible out-of-the-box components like bread crumbs, forms,. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Analysis and reporting. In the Mobile tab, select. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels. Enter the name and label of the. Event enrichment with personalization data. Event transfer to a message template. Adobe Campaign Content production Adobe Campaign Deployment and monitoring Adobe Workfront Campaign planning and resourcing Adobe Workfront Campaign execution management. To sort the result set, specify the orderBy clause as an XML element with the sortDesc attribute. Creating a marketing activity is detailed in the Creating marketing activities section. To monitor the status of a set of workflows, you need to follow these steps: Create the monitoring workflow. Download the report to see. MANAGEMENT. For more on configuring time zones in Adobe Campaign, refer to Campaign Classic v7 Installation Guide. Use the mouse to drag and drop activities into the workflow diagram, including a Query ( Target tab), a Split ( Target tab), two Email deliveries ( Deliveries tab), a Wait activity ( Flow. Content management is an optional Adobe Campaign module. The result is increased productivity and a reduced cost of ownership. Adobe Campaign is the only conversational marketing technology that truly empowers organizations to start and sustain one-to-one customer dialogues. Integrated Campaigns with AEM in order to manage email delivery content and forms directly in Adobe Experience Manager. Get ready for Adobe Summit. Adobe Campaign unites your data and gives you the tools to create and customise campaigns that do just that. When a link has been inserted, the tool bar offers two new icons: Edit link and Break the link that let you interact with the link created. Adobe is changing the world through digital experiences. Content management: lets you create or customize content. Control the entire process of creating, executing, and tracking cross-channel campaigns, as well as send messages. Adobe Campaign is the Adobe Experience Cloud solution for cross-channel campaign management. 1. Create a typology rule and choose the Offer presentation type. Read the report now >. Quickly access technical help from an Adobe support expert and check the status of Adobe services. Learn more. Managing Recommendations Setup with APIs. Content management for everyone. Adobe Audience Manager is a data management feature that helps users create unique audience profiles to identify valuable business segments and employ them across digital channels. Content Management. On this page Understand the key concepts of Adobe Campaign that help effectively plan, execute, and measure cross-channel marketing campaigns. Learn to use the Experience Manager desktop app to connect repositories and desktop applications to provide faster access to resources and streamlined workflows. Boost global email deliverability rates with proven best practices. Set a. It is important to analyze your need to identify the most suitable. Whether you’re starting from a blank slate, or leveraging existing content fragments or templates, design and refine all. orderBy clause. N/A. It is designed for both IT and marketing teams, but can be implemented for any kind of project. The offer is available in the platform and its content can be configured. The <compute-string> element enables you to generate a string based on an XTK expression to display a “built” label in the interface based on several values. Adobe Campaign operators in charge of approval can be notified by email and can accept or reject approval from the console or via a Web. Email options to track email status. To create it, follow the steps below: Navigate to your Dynamics 365 instance and log in as Admin. topics discussed, content shared, and campaign goals. Create offers and deliver the best offer and experience to your. Learn how to migrate your existing technical account(s) in this technote. Campaign Classic Compatibility matrix. To send In-App messages or push notifications using the Mobile SDK V5, the mobile app has to be set up in Adobe Experience Platform Launch and. With access to your audience profiles and analytics, you can drive better customer engagement. ‘Newsletter content group’ or ‘Newsletter targeting group’. When configuring custom entity data flows, it is important to be aware of. Overall Rating. Campaign Campaign Classic v7 & Campaign v8. Use Adobe Campaign explorer. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. About content management; Content manager resources and principles; Use case: creating content. Some internet access providers automatically consider emails as spam if the rate of invalid addresses is too high. To import data via the CRM in Adobe Campaign, you need to create the following type of workflow: Select an Import from the CRM operation. Adobe Campaign; Together we’ll find the perfect solution for your organization’s marketing needs. Manage images. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and. Adobe Campaign offers a Response Management add-on that lets you measure the success and profitability of marketing campaigns or offer propositions across. Step 1: Define your operator groups and assign them permissions in Campaign Client Console. Make sure that encrypted passwords are restricted. x. Target extension (targetData) type personalization elements are not available for targeting workflows. Overview of certification options for Adobe Campaign Classic. Stage 1: Plan Prioritize, resource, schedule, and track progress for campaigns and all the content they require in Adobe Workfront, your work management system of record. SPECIAL OFFER. Improve your email marketing with personalised and contextually relevant messages. In Adobe’s Digital Experience Portfolio, Adobe Campaign sits in the Marketing Cloud, which offers a single unified platform to deliver digital marketing experiences through four different applications. desc. These connectors enable. @expr. Learn how to connect to Adobe Campaign in this page. Protect the pages that might contain personal information such. Its powerful features let you create amazing campaigns that resonate with your different audiences across all channels and screens. Access our guides, tutorials, courses, and release notes for Adobe Enterprise solutions across Experience Cloud, Experience Platform, Document Cloud, and Creative Cloud. It empowers you to give your customers a consistent and. Customer data management. Campaign Automation Guide. Adobe Campaign v8 is deployed as a Managed Service: all components of Adobe Campaign, including the user interface, the execution management engine, and Campaign databases are fully hosted by Adobe, including email execution, mirror pages, tracking server, and externally-facing web. com Topics: Workflows. Simply drag-and-drop fragments into the email editor in Adobe Campaign. Email marketing. Debian: 11 (starting Campaign v7. Content Management. The connection is memorized when using Adobe Campaign with different integrations. The platform is user-friendly and intuitive, it saves a lot of time for the team. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform. A - B. With Adobe Experience Cloud, generative AI and real-time insights power seamless content management and one-to-one activation. You can personalize the Extension namespace in the next window, then click Next. In Adobe Experience platform, configure a connection with Adobe Campaign by selecting a storage location for the exported segments. 5 will be supported. Then click the report you want to display. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Creating a user. Our service team maps to your KPIs and advises on strategy, workflows, best. Here are some best practices to follow regarding privacy: Protect your customer Personal Information (PI) by using HTTPS instead of HTTP. The content manager is responsible for creating and orchestrating end-user experience by developing different channels and assigning sequences into a timed channel experience. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross-channel execution. A campaign typology can contain several typology rules, but a delivery can only reference one typology. Creating an email content in Adobe Experience Manager; Creating a Campaign form in Experience Manager; Creating a multilingual email with the Adobe Experience Manager integration; Campaign and Target. Its powerful features let you create amazing campaigns that resonate with your different audiences. Content management is an optional Adobe Campaign module. Once the workflow has been configured and data sent to your storage location, you need. Go to the Administration > Campaign management > Typology management > Typology rules node. Use and context of use. The board of directors of OpenAI, Inc, the 501 (c) (3) that acts as the overall governing body for all OpenAI activities, today announced that Sam Altman will. The content of this type of page is usually created by a specialized Web agency before being imported into Adobe Campaign for publication, management and. Refer to the following video for the detailed steps. The XPath language is used in Adobe Campaign to reference an element or attribute belonging to a data schema. Customer data management. Adobe Campaign employs Data Schemas to: Define how data objects within the application are tied to underlying database tables. To access the Adobe Campaign process monitoring page, browse to the Monitoring tab, and click the Overview link. Click OK to add the resource to the list of marketing resources referenced for this campaign. When no <compute-string> is defined, a. With Adobe Campaign you can set up collaborative processes for the creation and approval of the various stages of marketing and communication campaigns: approval of the budget, target, content, etc. Make sure that encrypted passwords are restricted. The campaign approval process involves coordinating multiple stakeholders: digital marketers, delivery managers, content managers, and external owners such as partners or suppliers. This video explains. Learn how to design workflows in these end-to-end use cases. Step 1: Define your operator groups and assign them permissions in Campaign Client Console. Click the Adobe Campaign logo in the top-left corner, then select Administration > Namespaces. Campaign v8. Log into Adobe Connect Central and access Event Management > My Events page. Implementation guidelines - Learn how to start your implementation. You can create a workflow from a program, a campaign, or the marketing activity list. The applied configuration is configured during instance creation. This content can then be delivered via a ‘Delivery’ activity. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Adobe Campaign manages a list of quarantined addresses for online channels (email, SMS, push notification). For example, to sort the last. Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. 1 release, the Adobe Analytics Data Connector is deprecated. Links to external tables give access to all the other tables in the database with the constraint of retrieving the data of the selected link with an aggregator. SE Ranking is an easy-to-use SEO platform that includes all needed tools for digital marketers to run strategic SEO campaigns and increase search presence. Created for: Beginner. Right-click the outline you have just created and select New > Item or New > Personalization fields. Data can be transformed, normalized and, if necessary, enriched in the workflow using the Edit schema activity. Ease of Use. These default groups, and their permissions, are listed in this section. These rules are linked to a targeting dimension. In this way, it is possible to create a delivery action, assign a task to one or more operators to work on content, specify targets, and to approve proofs before starting the delivery. Create and use flowchart templates as well as strategic segments. It lets you access the Adobe Campaign all the Adobe Campaign capabilities, configuration screens and a more detailed view of some of the platform elements. To create a personalization block, go to the explorer and apply the following steps: Click the Resources > Campaign Management > Personalization blocks node. Enter a Label.